One of the common requests I hear from webmasters is “Why doesn’t Google show me most or all of my backlinks?” Well, as of today, Google’s webmaster console will now let you see your site’s backlinks. Major props to the webmaster console team for this new feature. A few things to know:
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CTR isn’t everything. If your CTR is high but gives low conversion rate for the advertiser site, it will trigger AdSense smart pricing.
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Follow good design guidelines. Avoid the common design mistakes.
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Help your visitors by creating easy navigation. You want your visitors to stay for as long as possible.
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Use Google Analytics to see your website statistics. It can help you optimize your site.
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Google AdSense Heatmap works. Just above your main content is the best position to put your AdSense block
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Forum sites have different Forum AdSense Heatmap. Best positions for AdSense for forums are: on the left panel, after the first post, and just below the last post before the footer.
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Forum is interactive medium. Be sensitive to your visitors concerns.
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Try 300×250 medium rectangle, 336×280 large rectangle, or 160×600 wide skyscraper ad formats. These are the best performing AdSense ad formats.
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Choose colors that blend with your content.
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Wrap the AdSense block around your content.
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Put images next to or above your AdSense block can help improve your clicks-rate.
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Use channels to track the performance of different format, colors, and positions.
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Opt in for both image ads and text ads. Google will choose better performing ads for you.
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AdSense have both CPM (cost per thousand impressions) and CPC (cost per click) ads, and will choose the one it thinks can perform better.
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Both image ads and text ads can be either CPM or CPC.
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Put link unit ads. They can add to the bottom line.
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Try Google Search unit. They provide value to your visitor while adding to your bottom line.
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Put in lots of efforts in creating contents and promoting your website. AdSense is not a get-rich-quick scheme.
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Clear low-value links from your site. You want your visitors to exit through the ads. Put only links that are really useful for the visitors.
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Search “AdSense Tips” on Google. Most webmasters continuously try to optimize their AdSense and many are more than willing to share their result.
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Consider signing-up for AdWords and create a mini campaign. It can help you to understand the working of AdSense.
Target a specific audience. Get Google AdWords. -
Put your targeted-keyword on Page Title.
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Repeat the keywords in your content.
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Learn HTML.
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Put emphasis around your keywords by using HTML tags like <h1>…</h1>, <h2>…</h2>, <strong>…</strong>, <b>…</b>, e.g. <strong>AdSense Tips</strong> .
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Get domain name that contains your targeted keyword.
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Submit your website to directories for inclusion, e.g. dmoz.org, yahoo directories
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Submit your URL to search engines for crawling.
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Create and submit your sitemaps to Google Sitemap (sitemap.xml) and Yahoo (urllist.txt)
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Google is not the only search engine. Optimize for different engines as well. You are very likely to face less competition than in Google.
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Invest for original fresh content. Write or pay for contents regularly.
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Use copyscape.com to find content theft. You invest for your content. Don’t let it be taken by unscrupulous webmasters.
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Article marketing is one of the best way to deliver traffic to your site. Write and submit articles to article-submission sites. Include short summary and hyperlinks to your website in the author information box.
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Don’t use objectionable methods to draw visitors to your site; buying traffics, spyware, hidden-texts, page cloaking etc will get your AdSense account terminated.
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New visitors have higher chance to click on the ads than regular visitors, thus higher CTR (click-through rate).
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Regular visitors have higher chance to recommend your site to others.
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Search engines are where most of your new visitors come from. Learn a bit about Search Engine Optimization, or pay people to do it. Doing it yourself will save yourself from troubles created by not-so-honorable SEO (Search Engine Optimizer).
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Don’t create mirrors. These are sites with different URLs but same contents. It hurts search engine ranking.
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Its easier to create many websites with low earning than few websites with high earning.
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Forum generally have high impressions count, but very low CTR.
做Google Adsense能賺大錢嗎?
Google Adsene最高收益的網站發佈者到底賺了多少錢?
這些問題很多網站發佈者因該都很關心，也很好奇的想知道。但Google Adsense官方從來就沒有公佈過他們支付給網站發佈者的任何詳細資訊。(*2006 Google第三季的財務表報中有提到，支付了7億8仟萬美元給Adsense網站出版者*)
所以賺Google Adsense最多錢的網站發佈者沒有人知道他賺了多少，說不定這個第一名也不知道他自已是第一會賺。
在使用Google Adsense，要知道如何投放Adsense广告？
下面是使用Google Adsense的一些提示：
基本提示
1、遵守 Google Adsense 条款和协议，这是Google的游戏，遵守他们的规则，有疑问就问Google。
2、高访问量最重要，可以适当进行SEO
3、内容为王，经常更新你的网站。
You asked, and we listened: We've extended our support for querying links to your site to much beyond the link: operator you might have used in the past. Now you can use webmaster tools to view a much larger sample of links to pages on your site that we found on the web. Unlike the link: operator, this data is much more comprehensive and can be classified, filtered, and downloaded. All you need to do is verify site ownership to see this information.
为了满足此种用户的使用习惯，Google（中国）推出网站导航服务，Google此举为了对抗百度旗下的Hao123导航服务，为自己进一步增加流量。
昨日，Google（中国）宣布，已推出网站导航服务。Google此举为了对抗百度旗下的Hao123导航服务，为自己进一步增加流量。百度曾于2004年8月收购Hao123，而谷歌也在2006年投资了另一家导航网站265。
国内多数Bloggers仅能从Google Adsense获取有限的收入，而且这点收入也并不稳定和理想。于是很多人研究各种技巧甚至作弊。但是违背了google的规定是很危险的，很可能帐户会被封掉。有没有不违规也可以提高收入的方法呢？
1、 Problogger Clean Theme For WordPress：来自Tim Yang and Ozh。
说明：白色背景，三栏式，作者写了非常详细的主题说明文档。
下载地址：http://timyang.com/wp-content/downloads/problogger-clean.zip
很多时候点击率和单价是不能兼顾的，在使用官方优化指南来提高点击率的时候很容易造成单一的点击数量上升，那样会不幸地影响广告的转换率从而影响价格，从一个长远的角度来看站长可能会得不偿失。
点击率和单价对于Google和站长来说重要程度不同的。Google的广告收入增加很大程度是依赖于点击率和点击数量，而站长却还有一个点击价格的制约。虽然SmartPrice告诉我们一旦转换率低广告主支付的费用也不会高，但是从整体上看Google对Adsense发布者点击率和点击数量更加在乎。无庸质疑，当你的点击数量增加10倍而价格是之前的1/10时，Google从Adwords的收益依然会成倍增加。
这可能是我们看到的优化建议以提高点击率为主的原因。
点击率的优化效果是短期显现，而转换率的影响是长期的。当你接受优化建议并提高了点击数量，你的收入会很快增加，这也是站长对优化点击率深信不疑的基础。如果因为点击率的单一增加导致价格下降，那么在另一个周期里收入会有下降的趋势，所以很多人发现点击率增加了几倍但是总收入并没有增加。
当然，这里依然有2个另外的考虑：
1、优化点击率是非常必要的，这是你增加收入最直观的方式
2、优化点击率并不一定会降低单价，这取决于你的网站，但是大多数情况下会影响