新手入门：

• 1、AdSense 支持中心

从google adsense的基础知识，计划政策，优化技巧，到支付付款，都在这个页面上面。任何一个想加入或者已经加入google adsense的站长/blogger都应该好好地读读这里面的条款，这样可以防止自己犯错误，毕竟，在google面前，按游戏规则办事是最明智的选 择。

• 2、Google adsense广告联盟指南

一个专门收集Google adsense相关资源的博客。资源很多，值得一看。

• 3、google adsense繁体中文观测站

顾名思义，该博客专门研究繁体中文的google adsense。但技巧很多时候也是相同的，看看又何妨？

• 4、google adsense官方博客

有什么好说的呢，订阅吧！有任何变化或者政策上的解读，均会第一时间出现在这个博客上，前提是，你必须看得懂英文:)。

• 5、JenSense

国外一个专门研究google adsense的博客，里面有很多有用的信息和技巧，非常值得一看。

高手进阶：

• 6、广告发布者

这个网站提供google adsense统计包括广告点击时间、所在页面、广告地址和使用的IP地址等内容, 暂时不提供其他信息的收集和统计, 大型站点用户可以根据实际要求定制专门的统计系统。这对于禁止低价广告有着非同寻常的意义。

可惜的是目前广告发布者停止注册，而且最近似乎不是太稳定。

使用方法：把注册后获得的代码直接放在google adsense的后面。

• 7、Google Adsense 广告统计

跟上面提到的广告发布者的功能基本上一样，唯一不同的是增加了历史日期数据查询。广告发布者的数据是只保留一星期的。

使用方法：把代码直接放在google adsense的后面。

• 8、谷仓Google Adsense广告统计系统

基于ASP和ACCESS的程序。其功能包括：

• 1、统计网站上GOOGLE广告的点击；
• 2、根据来源网页/广告页/点击者IP为条件，显示指定时间范围内的点击情况 （可模糊查询）；
• 3、显示指定时间内每IP点击数，并按大小排序（方便查看恶意点击情况）；
• 4、显示指定时间内每个来源页的点击数，并按大小排序；
• 5、显示指定时间内每个广告的点击数，并按大小排序；
• 6、仿GOOGLE ADSENSE 后台界面。

具体使用方法见官方网站说明。

• 9、asrep

是一个基于 php 环境的功能比较强大的 Google adsenes 广告点击跟踪的程序，它分为免费版和付费版（需要50美元），对于大多数人来说，免费版提供的功能就足够了。具体的功能和使用方法见博客联盟之前的介绍。

交流互动：

• 10、AdSense支持论坛

google adsense的官方论坛，可以在论坛里面提出疑问和分享 AdSense 使用技巧，论坛里面有google adsense官方人员在。

• 11、广告发布者论坛

里面有一个google adsense版块，在google adsense方面有任何问题都可以到论坛里面去发问。这个论坛里面还有很多google adsense方面的技巧，经常去看看，会有所帮助的。

需要注意的是，这个论坛对发帖的要求必要严格，不许留外链，不许讨论具体的网站，还有一些格式要求，建议发帖前看看论坛发帖规则，否则很容易被禁言，甚至删除ID。

目前广告发布者论坛甚至开通了广告功能，只要你在里面发帖，你就可以在帖子的右侧显示自己的google adsense，增加自己的收入。

• 12、站长世界

里面搜索引擎优化高手云集，著名的google 优化圣经就出自这里，里面有一个google adsense版块，专门讨论google adsense——前提同样是必须能够顺利地阅读英文。

wordpress adsense插件

原文作者：黑色梦中的SEO博客
原文链接：http://www.bloghuman.com/post/232.htm

1.AdSense 收入 = 广告展示次数 x 点击率 x 点击单价 x 智能定价因素（Smart Price）

2.广告展示次数基于你的网站流量，该项代表Adsense广告展示次数。（译注：废话－。－！）

3.点击率为广告被点击次数÷广告展示次数，基本范围为0.1%-30%，大多数为1%-10%（译注：中文广告偏低，大陆地区平均点击率约0.2%）。

转换率是广告点击效果的综合体现。

提高点击率的优化方式中有两个本质区别的方式，就是吸引关注和吸引点击。发布者的主观动机会很大程度地影响访问者的点击行为，从而直接影响转换率。

我 们从Google Adsense优化小组和高级发布者那里学习到了很多关于提高点击率的方式，比如通过更换布局、调整广告类型以及其他的一些方式。同时在发布者中也流传着 另外的一些所谓优化方式，比如把广告靠近下载链接，过度将内容和广告混淆等等。这里的区别在于动机，前者的动机是希望访问者关注到广告，从而有机会点击有 兴趣的广告链接。而后者动机很简单，不管访问者有没有关注广告，直接点击它就是了。

结果也很简单，前者的收入会随着点击率上升而不断提高，后者可能因为转换率降低而价格一降再降，更严重的可能因为无效点击被停止帐号。

没有人会知道你在想什么，但是数据会告诉别人答案。

广告有广告的原则，不是每次广告都会有效果，所以就没有人奢望每次展示都会有人点击。广告的最主要的目的是吸引更多地人关注广告本身，之后对广告有兴趣的人才会点击，而不是依靠某些方式与手段让那些毫不知情的人在没有弄明白之前就去点击。

我们可以拿一个现实生活中的事情来说明转换率，如果某一商品出售之后使用的人都很满意那么广告的转换率就很高。相反，如果你使用了虚假或者欺骗的方式宣传某一商品，销售发生后可能会有退货、投诉等等，这样广告的转换率就很低。

我们将通过以下 5 个简单步骤，向您说明如何在您的 AdSense 帐户中设置竞争性广告过滤器。

要修改竞争性广告过滤器，请登录到您的 AdSense 帐户，网址是 https://www.google.com/adsense。

点击 AdSense 设置标签。在标签下面点击竞争性广告过滤器。该页将显示您的帐户目前正在过滤的网址。如果这是您第一次使用过滤器，文本框中将没有任何内容。

选择相应的产品子标签并点击添加/修改网站。

将网址从广告复制到您的过滤列表。可以采用两种方式查找到此网址 - 这两种方式将在下面详细说明。

点击保存更改将这些网站添加到您的竞争性广告过滤器。通常需要大约 4 小时，您的更改才能生效，所以在一小段时间内您会继续在自己的网页上看到这些网站的广告。如果过滤的广告在 12 小时之后仍然出现在您的网页上，请与我们联系。

WASHINGTON--With the Internet poised to be the "epicenter" of the 2008 elections, Google is contemplating how best to keep candidate information readily accessible without allowing the Web to transform into a giant tabloid.

One major question the company faces is how to "provide a platform for free expression without exacerbating the ugliness," Elliot Schrage, the company's vice president of global communications, said at the annual Politics Online Conference here Thursday afternoon.

PALO ALTO, Calif.--While many investors have knocked Microsoft for not moving as quickly as Google, Microsoft CEO Steve Ballmer suggested that his chief rival may be trying to grow too fast.

Microsoft took nearly three decades to grow to 75,000 people, while Google has become a very large company in a fraction of that time.

"They are trying to double in a year," Ballmer told a crowd of Stanford Graduate School of Business students on Thursday. "That's insane in my opinion."

But, he added, "it doesn't mean they won't do it well."

There are advantages to the deliberate management structure that Microsoft has put in place, he said, adding that he isn't sure anyone has proven "that a random collection of people doing their own thing" has created value. Among Google's perks, the company is widely known for letting its engineers devote 20 percent of their work time to pet projects.

As in the past, he characterized Google as a one-trick pony, playing down the company's efforts beyond search.

"They do a lot of cute things," Ballmer said, to huge laughs from the business students.

"We do a lot of cute things too," he said. "We have a robotics effort."

Although not in the audience for Ballmer's chat, Google CEO Eric Schmidt happened to be not far away, eating lunch at the business school cafeteria as Ballmer's chat began. Schmidt teaches a class at Stanford's business school.

At Stanford and schools throughout the country, Google and Microsoft have emerged as each other's fiercest rivals for talent. Ballmer, who attended one year of the two year Stanford Business School program, makes fairly regular stops here, having in 2005.

Ballmer said there are basically four stages in business: coming up with an idea, getting it to critical mass, milking it financially and then finding a new idea.

"Google is in the part of the cycle where they are milking," Ballmer said, acknowledging that's a fun stage. "That was the '90s for us...or I would say the '80s and '90s."

Google的分布数据中心可以告诉我们Google是如何工作的；比如，何时Google正在进行一次算法升级或者何时Google正在升级PageRank。如果你想知道在这些数据中心中，你的站点是如何如何被分等的，那么就在随机在这些数据中心进行搜索。

立即访问网址：http://www.google.com/codesearch

81. Watch your statistics and pay attention to articles that bring in visitors.

82. Write more articles within the subject that attract visitors.

83. Web-savvy visitors are less inclined to click on ads.

84. Have patience. You need time to build the traffic, and to optimize it.

85. Think long-term. Analise what your visitors need, provide value and good experience to visitors.

86. Consider buying websites. If you do it right, you can get back your investment in a relatively short time.

87. Watch your AdSense earning. Notify AdSense Team if you find anything suspicious. Your competitors might try to sabotage your account, or your well-meaning friend keep on clicking on the ads thinking they are helping you.

88. Use Google AdSense section targeting to help AdSense deliver more relevant ads.

89. Use AdSense Alternate Ads in case if AdSense can’t find any relevant ads.

90. Use rotating color ads. It keeps your visitors from getting AdSense blind.

91. Try other contextual advertising networks too. Yahoo Publisher Network is still in beta and only available in U.S., or you can try Clicksor, Bidvertising, etc. Just make sure you don’t put the on the same page with the AdSense.

92. You can put your clickbank, amazon, or other affiliate links on the same page with AdSense. You can also put other advertising network, so long as it is not contextual ads. Try Chitika, and disable the contextual ads option.

93. If you don’t follow the Terms and Conditions, your AdSense account will be disabled and you’ll get banned for life.

94. If you didn’t do anything wrong and your AdSense account is disabled: write them a polite and professional email, be patient and be persistent. Offer them your server logs to prove your innocence.

95. Spread the links to your website: put it on your email signature, put comment on blogs, participate in your niche forums.

96. Promote your articles in social bookmarking sites: del.icio.us, digg, reddit are good start.

97. Provide �Email a Friend� option to visitors.

98. Familiarize yourself with AdSense earning report. It can help you determine where your money is from, and optimize accordingly.

99. Offer newsletters for visitors. It give you chance to get the visitors back regularly.

100. On AdSense support page, you can find almost every information you need about AdSense.

61. If you blog, Darren has some tips for you.

62. Inside AdSense is official AdSense blog, where you can find latest developments about AdSense.

63. You can get help of other AdSense pulishers at AdSense Help Group.

64. If you are serious about making money from AdSense, get Joel’s AdSense Secrets.

65. Don’t put too many ad blocks on your site. Find out the highest CTR block and remove the others. Few clicks on the 1$ ads are better than many clicks on the 3-cent-ads.

66. Experiment, experiment, and experiment. You can never stop trying for new ad format. Even if you think you can’t improve anymore, one slight change might increase your earning significantly.

67. Remove the “Advertise on this site” from your AdSense block until your site is big enough to attract real advertisers. This will help to clear off many MFA (made-for-adsense) sites. You can disable it from AdSense account setting.

68. Use AdSense Preview Tool to test the ads that will appear on your site. You can click on ads in the AdSense preview tool, as the advertisers are not charged from it.

69. AdSense uses geo-location to deliver advertisement. So, what you see on your site might not be what your visitors see. Use AdSense Preview Tool to view your AdSense advertisement displayed for visitors from other places.

70. Use AdSense Competitive Ads Filter to remove scrapper sites ads. Scrapper sites are sites without real content. They are either link farms, content theft, or meta search engine.

71. Use AdSense Competitive Ads Filter to remove irrelevant ads.

72. AdsBlackList.com have good list of URLs to block. Try it.

73. Try variations of AdSense colors, format, position on different pages to make it more unpredictable for your visitors.

74. Learn some CSS.

75. If you are putting multiple ads block on your website: put most clicked block to appear first in the HTML. Higher position in HTML = higher paying ads. You can do this using CSS.

76. Try to put contents on different subject topics. If it can draw visitors, write more on that topic.

77. If you have dynamic pages, use htaccess rewrite rule to make it appear as static, e.g. http://www.hundredtips.com/100-google-adsense-tips.html instead of http://www.hundredtips.com/?p=6.

78. Validate your site HTML and CSS.

79. Break your long articles to few short articles; this way the users are exposed to the ads for more times.

80. Keep each article focused on one topic.