Google Ranking Factors - SEO Checklist

There are "over 100 SEO factors" that Google uses to rank pages in the Google search results (SERPs). What are the search engine optimization rules?
Here is the speculation - educated guesses by SEO webmasters on top webmaster forums. Various confirmed and suspected Google Search Engine Optimization (SEO) Rules are listed below.

http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm